About Us

Big Imaginations Welcome

At Imagine That Toys, we believe a toy store should make you want to play. Come in curious, follow your imagination, and discover something that makes you smile.

We’re a family-owned, independent toy store in Wichita, Kansas, filled with toys, games, puzzles, books, and creative possibilities for kids and grown-ups alike. From a first cuddly friend to a challenging puzzle or a LEGO building adventure, there’s something here for every stage of play.

Real People Who Know Their Toys

Not sure what to choose? That’s where we come in. Gwen Ottenberg brings more than 40 years of experience in the toy world, and our team loves helping you find something that fits the person you’re shopping for.

Tell us their age, interests, and what makes them light up. We’ll help you explore the possibilities, whether you’re celebrating a birthday, welcoming a new sibling, or making an ordinary day a little more special.

A Place for LEGO Fans

We’re proud to be a Gold Standard LEGO dealer. Whether you’re choosing a first set, shopping for a devoted builder, or finding your next project, we love helping you discover the fun of building.

A Little Extra Care

Great gifts deserve a thoughtful finishing touch. We offer free gift wrapping on most items, so your discovery can be ready for the celebration.

Visit us in Wichita’s Comotara Center at 29th and North Rock Road, or explore our selection online.

Come play. We’d love to help you find your next happy discovery.

Happy to Be Your Local Toy Store

A few kind words from the community that makes it all so much fun.

"We love visiting Imagine That Toys! The perfect place to shop for any celebration. Fun toys for pretty much any age and FREE gift wrapping!
The best variety of LEGOs I’ve seen too!!
Support local, please visit Image That Toys! I promise, you won’t be disappointed!"

Mallory M.

"This is a superb toy store!! Very accommodating and I have not experienced such good customer service in an extremely long time.
Five stars!"

Jessica B.

"Absolutely the greatest hidden gem in Wichita!
The staff are amazing—so helpful, welcoming, and genuinely kind. I’ve gotten to the point that every holiday or birthday, this is my go-to spot for gifts. Their selection is truly one-of-a-kind—you just can’t find things like this anywhere else. Every time I walk through the door, I feel like a little kid discovering treasures.
Highly recommend!"

Jennifer N.

"Every toy imaginable! Fun displays and stuff to play with. The staff is so helpful and they wrap!!! Perfect place for birthday shopping!"

Jane G.

"I love this store! I stopped into for Christmas shopping, the staff and other customers were friendly, the store is clean and filled with unique items as well as toys like legos. It has something for everyone and will always be a go to store in the Wichita area."

Hannah M.

"We LOVE Imagine That Toys! Best toy store! Staff are super friendly and very helpful and the toy selection is amazing!"

Sarah M.

"Always a great time! My nephews all love what I get from Imagine That toys! So friendly and helpful!"

Crisanne S. T.

"Wow! One stop shopping and friendly, fun, and knowledge staff! I came in for a birthday gift and left a great gift with fun bath toys for my little one as well. I plan to come back and make a wish list for my son's first birthday next month. If you want a great shopping experience you NEED to visit this great store!"

Jovana V.

Grown-Ups Get a Turn, Too

You’re never too old for a good puzzle, a LEGO project, or one more round. Around here, play is for everyone.

Safe & child-friendly

Carefully selected toys designed with children’s safety, comfort, and everyday play in mind.

A Little Wonder Goes a Long Way

A new idea, a silly discovery, an unexpected smile. We love the little moments that happen when you make time to play.